Gregory James’s vision is to create timeless products that encompassed the endorsement of young up and coming athletes from the North of England, an area that has survived the “Agony and Ecstasy“ of a by gone industrial revolution.

One of the Ambassadors of the GJ brand is Richard Kilty, the “Teesside Tornado” who become the” fastest man in the world” some 4 months ago at the 60 meter indoor events.

Behind the brand sits our charity, “Firm Footsteps” for children, set up to raise funds, to change the lives of children less fortunate than ours!

Our emerging sportsmen bring hope & happiness to the young, where a greater feeling to change children’s lives is at the fore front, and not to simply proffer ourselves!